RTO7 held it first annual update meeting on November 22, 2012.
 
We were pleased to welcome Michael Chan, Minister of Tourism, Culture and Sport, who addressed an audience of almost 100 industry stakeholders who were in attendance.
 
Minister Chan noted that, “The success of RTO7 and the regional tourism strategy is built on a foundation of great leadership, ongoing collaboration and strong partnerships. Working together strategically is what the regional tourism approach is all about. Your efforts will help meet the needs of the consumer, the challenges of a changing economy, and steep competition for the tourist dollar. Ontario is committed to working with you to achieve a stronger industry voice and a more competitive tourism industry.”
 
The event provided an opportunity to reflect upon highlights from our first full fiscal year of operation (2011/12), and to acknowledge the efforts that went into the “transition” year. We also provided a brief overview of current initiatives, including a preview of this year’s winter marketing campaign.
 
Looking ahead, our continued focus is on strengthening collaboration in support of our mission to enrich experiences to build, sustain and grow visitation, investment and tourism receipts. Strategically, our focus will be on improved outcomes through greater alignment of shared efforts, by harnessing industry expertise and ideas, and through partnerships.
 
With respect to partnership, we also took this opportunity to announce plans for our Partnership Funding Initiative, which will be introduced for the fiscal year beginning April 1, 2013.
 
The session presentation can be found here.
 
The media release can be found here.

Following the Annual Update Meeting, we received a copy of a letter written by Minister Chan to Laurel Broten, Minister of Education.  The letter was in response to a question posed by a stakeholder at the meeting with regard to keeping local school children active in skiing and other winter activities.  Read Chan's follow up here.