Why The Bicycle?
The bicycle is a tribute to playing cards, and the vehicle alike. They both represent the coming together of simple elements to create something greater than the sum of their parts. Playing cards have kept soldiers alive in the trenches, transferred unspeakable wealth, instilled fundamental mathematics in young minds, and, like laughter, served as a common language everywhere men and women have lived or travelled. Bicycles have liberated women, enabled families to eat, launched great men and women of industry, delivered books and medicine, pumped water, generated light, connected communities; all through the power of muscle fuelled by determination. All fine examples of who we humans are, and how little we need to be. Simple is always better.
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